Set color of a cell based on data

I'm struggling on how to set the color of a cell in the grid based on data.  I see where this question has been asked a lot before - but I'm not seeing an answer that is understandable to me.

I am using ASP.NET MVC with a grid that has an AJAX datasource.  The datasource returns a column that contains the color I want the cell to be. 

The view's model contains the selection fields for the page.  The grid is using a different class named: PlannedProjectList.  There is a field in PlannedProjectList that contains the color of the cell.

@model LRFP.ViewModels.PlannedProjectSelection 

@(Html.Kendo().Grid<LRFP.ViewModels.PlannedProjectList>()

I was able to set the color of the cell with this.  But I don't want to use a model field.  Because each row can be a different color.  So I need to use a field from the data on the grid.

columns.Bound(c => c.PlannedProjectName).HtmlAttributes(new { style = "color: " +  @Model.fieldColor + "  ;" });

Is it possible to do what I'm asking?  Or is there another way?  If so, please show a detailed example.  I'm a newbie - so the more detailed example the better.

Thanks for your help.